As spring has arrived and summer is just around the corner, many can find themselves looking for a sweet treat to enjoy in the hot weather. In recent years, the new perfect summer snack was created; Tru Fru. The brand Tru Fru has gained popularity for their various frozen fruits covered in white, milk, and dark chocolate. The brand was founded in 2017, and has gained more and more popularity since then. They have a large variety of frozen fruit and chocolate combinations, leaving many different options for people with different preferences. There is also a frozen version of the fruits with yogurt instead of chocolate, although there is less variety in fruit options with this version. For those who are not interested in a cold snack, a freeze dried version of the sweets exist and there are six fruit options for the freeze dried snacks. After reviewing almost all of the different types of tru fru, we personally have concluded that the frozen raspberries are the best tru fru due to the nice size and flavor of the raspberries, and that tru fru is the brand that has most successfully created the frozen fruit covered in chocolate.
Tru Fru has a large variety of sweets with flavors that complement each other very well. There are a total of nine frozen fruit and chocolate combinations. The strawberries and raspberries are both available with white and milk or white and dark chocolate. The blueberries and cherries are only available with white and dark chocolate. The bananas only have one version as well, made with dark chocolate and peanut butter. There is a pina colada option that includes pineapple, white chocolate and coconut. Lastly for the frozen fruit and chocolate selections is the strawberries in ruby cacao. For the fruit and yogurt, there are strawberries, blueberries, and raspberries all in yogurt and granola. There are also several options for freeze dried Tru Fru, starting with raspberries, strawberries, coconut melts, and mangoes being in white and dark chocolate. There are freeze dried bananas in dark chocolate, and freeze dried coconut in milk chocolate. Lastly, there are three freeze dried fruits in creme, strawberries, blueberries, and peaches.
On the Tru Fru website, each product is given a rating based on customer reviews. The frozen raspberries with yogurt and granola received the only 5/5 stars out of all of their products, followed by the Pina Colada and blueberries with yogurt and granola receiving 4.9/5 stars. Every product on their website has at least 4.5/5 stars, and most who left reviews said that they recommend the product. Common reviews on Tru Fru included that the frozen treats are crunchy with great flavor, and have a near perfect chocolate to fruit ratio. Popular review of the freeze dried treats says that the crispness of the fruits adds a nice touch to the treats, creating a satisfying to eat texture.
After giving the dark chocolate “Hyper-dried” raspberries and strawberries a try, as well as a variety of the frozen flavors, we have determined that the frozen Tru Fru are the way to go when purchasing these treats. The hyper-dried version is a more candy-like treat while the frozen feel more like a snack. While we enjoyed the freeze dried raspberries and strawberries, due to the ratio of chocolate to fruit and also why we prefer the frozen Tru Fru. The crunch of the thin layers of cold chocolate with the flavorful fruit and the freeze dried crisp makes such a delicious snack. Another highlight of Tru Fru both frozen and freeze-dried is the quality of chocolate. The chocolate is the perfect quality to be paired with fruit and doesn’t taste too cheap or heavy like some super expensive chocolates. It is the perfect flavor to be paired with all kinds of fruits. Our other favorites were the frozen blueberries in dark and white chocolate, frozen pina colada, and the blueberries in yogurt.
Tru Fru is also a great option for a sweet treat as it is natural fruit but still has the element of dessert as it is coated in a layer of different chocolates. Nutritionally, most Tru Fru have 90 calories per serving and 6g of added sugar. They’re a pretty healthy option for a summer treat, compared to some popsicles or ice cream treats such as strawberry shortcake bars which can have 150 calories and 9g of added sugar.
As Tru Fru has gained popularity, many competitors have arisen with almost exact copies of the popular snack. Hershey’s and Reese’s have released their version of chocolate covered frozen fruit in 2022 and 2024. Another competitor to Tru Fru can be found at Trader Joes called “Gone Berry Crazy.” While these treats are similar, the costs are very different as Trader Joes’ version goes for about $0.50 per oz and Tru Fru being about $0.80 per oz making an average bag $6.69. Even though Tru Fru is much more costly, you get the quality in the snack that you pay for. Both may be chocolate covered frozen fruit, however “Gone Berry Crazy” only offers strawberries while tru fru offers six different fruits with many different coatings. Also, the taste is significantly better, with a better ratio of chocolate to fruit as well as a higher quality and better tasting chocolate. These knock off versions of the popular snack may appear similar, however, in reality, they do not come close to the real thing.
Tru Fru is now sold in many stores due to its increase in popularity. The snacks can be found at nearly every grocery store near us, and Walmart has the most available options for the different types of Tru Fru if you are looking to try a specific product. Some other stores where they are available include CVS Pharmacy, Stop & Shop, Target, and Roche Bros. You can also order Tru Fru online from Amazon or Instacart.
