by:  Brett Vicidomino and Keegan Barrett

John Vicidomino, Chief Executive Officer and President of Autotegrity a Cambridge, MA based automotive shopping service company, majored in marketing at the Boston College School of Management.  His first job after graduating was as a sales representative at a computer software company in Manhattan.

Vicidomino’s career spans over 30 years over which he has worked for eight different companies.  His area of expertise is multifaceted as his job requires him to take on a variety of  roles.  He oversees the hiring and training of key personnel and helps these motivated employees to achieve the same success he has attained.  He aggressively recruits and hires employees from various colleges including the Massachusetts Institute of Technology.

One of his greatest career accomplishments has been to help employees and investors achieve a significant value from the sale of his companies.  As CEO and through his leadership position, he enjoys mentoring and helping others grow professionally.  He also imparts his negotiating, hiring, sales and financial analysis skills he has acquired during his career and passes them on to the employees as they are critical to the success in any business.

As a veteran in the marketing industry, his recommendation for anyone interested in entering the field of marketing is to encourage them to study, get a degree from a well-known, prestigious college which includes an internship and don’t be afraid of hard work.

Vicidomino has had much success in the field of sales and business, and hopes to pass his knowledge on to the new-comers in order for them to attain the same success he has.